Linked In Profile


During the past 10 years or so I’ve worked on websites for a variety of companies ranging from small media agencies to large corporations. My experience includes brainstorming concepts, wire-framing and designing interfaces, advising on best web and ux practices, information architecture, seo optimization and building websites. I am deeply passionate about communication through the medium of digital/web and how the way we innovate, design and build can affect users in the most influential manner.

Below are some my highlights:

  • Extensive web, user experience, and graphic design experience in a corporate environment
  • Ecommerce experience with complex ticketing system and quality assurance testing of development code pushes
  • Worked on numerous content management systems and have helped to establish guides around publishing workflows
  • Clear communicative skills and always looking for creative solutions to problem
  • Proactive attitude and always looking for ways to improve efficiencies in business processes



January 2016 – Present

Web Advisor at City of Calgary

  • Provide advice, support and guidance to communicators regarding web standards and best practices, ensuring compliance with corporate and international standards.
  • Review, edit, and publish content to ensure it follows City content standards.
  • Investigate and review digital options, then test, document and deploy solutions while ensuring the corporate web standards and guidelines are adhered to.
  • Analyze web metrics, monitor and evaluate web presence and performance for business units and divisions.
  • Help in search engine optimization and continuous improvement of Transportation content on
  • Develop new web pages/sites in SharePoint and configure custom web parts in SharePoint.
  • Convert existing pages from decrepit code to adhere to responsive mobile design standards
  • Develop graphics, wireframes and interface comps to support digital communications strategies and plans.
  • Provide strategic communications counsel and assist in developing digital communications strategies and plans.

Applications & Languages Utilized: Sharepoint 2010, Adobe Creative Suite, HTML, CSS, Balsamiq Mockups, Web Trends, Google Maps,

February 2015 – January 2016

Web Specialist at FGL Sports Ltd.

  • Reviewing research on competitive websites, existing web initiatives
  • Synthesize research findings to aid the project teams developing the Website Architecture
  • Provide web, user experience and technical advice for &
  • Provide web, user experience and technical advice for vendor campaigns/microsites
  • Lead documentation of new business processes, capabilities and functional requirements
  • Facilitate technical discussions including business process design with both internal technical teams and 3rd party vendors
  • Assisted website improvement projects with defining requirements, design overview and quality assurance
  • Test websites to ensure usability and performance standards are met
  • Test ecommerce software with qa testers to ensure usability and performance standards are met
  • Tagging – inputting 3rd party vendor tags into DTM, liaise with developer and 3rd party vendor to implement tags that require development, QA tags
  • Scheduling and updating’s homepage and editing/publishing miscellaneous pages
  • Scheduling and updating’s homepage
  • Web Maintenance of
  • Maintain, upload & troubleshoot’s product feed
  • Work with SEO vendor to maintain, execute, and make SEO improvements where necessary
  • Setting up and maintenance of overarching Promo Codes in Hybris
  • Store Operational Hours Maintenance on

 Acted as the bridge between IT and Marketing departments. Provided technical, user experience and seo guidance for the new launch of Lead web advisor for redesign of

Applications & Languages Utilized: Adobe Analytics, Adobe Target, Adobe Omniture, Adobe CQ, Adobe Dynamic Tag Manager, Hybris, Adobe Photoshop, HTML, CSS, Brightedge SEO, Google Analytics, Google Tag Manager, Google Search Console, Google Merchant Center, JIRA ticketing system

October 2011 – March 2014

Web Designer at Tervita Corporation (formerly known as CCS Corporation)

  • Sitemap, wireframes and interface design
  • Created web style guide, page and banner templates
  • Provided guidance for best user experience and online practices, digital trends
  • Designed graphics and e-mails for online internal and external communication strategies
  • Designed online still/animated banner ads and campaign landing pages for digital campaigns
  • Provide backup support for print designer creating recruitment ads, posters, billboards and various other print collateral
  • Operational support including content and graphic updates for both and intranet
  • Created efficiencies by providing solutions for process and workflow improvement for the marketing/communications department
  • Worked with all internal department clients to deliver online solutions for both intranet and the corporate website

Responsibilities included a strong understanding of Tervita’s new brand, message and guidelines.

Worked with a team of project manager, marketing clients and an external vendor to gather requirements, wireframe, re-design and develop during brand launch. Also involved with the launch and re-design of Tervita’s intranet. Provided support, assets and tools in transitioning to an operational workload for both sharepoint based external site and intranet. Designed a set of safety iconography as part of the safety absolutes campaign to promote safety work rules within Tervita.

Applications & Languages Utilized: Sitecore, Sharepoint 2010, Adobe Creative Suite (Photoshop, Illustrator, Flash, Dreamweaver, Fireworks, Acrobat) HTML, CSS, Microsoft Outlook, Office, Service Now, Basecamp, Brightcove, Image Relay, Salesfusion 360, Sales Force

May 2011 – October 2011

Creative Designer at WestJet Airlines Ltd.

Responsibilities include liaising with stakeholders, designing, optimizing and building online graphics;

Designing, building and deploying e-mails, website maintenance and rich media banner ads. Participated in brainstorming advertising and social media pitches for and jetmail.

Applications & Languages Utilized: Cascade, Soft Voyage, Adobe Creative Suite (Photoshop, Illustrator, Flash, Dreamweaver, Fireworks) HTML, CSS, Microsoft Outlook, Office, Service Now, Sharepoint 2010, Balsamiq

April 2005 – May 2011

Intermediate Web Designer at Shaw Communications Inc.

  • Lead many online projects from concept to execution for external and internal Shaw campaigns (microsites, rich media banner ads, web banners, landing pages, e-mails)
  • Involved in the corporate redesign of and shaw video on demand
  • Designed, built and deployed customer facing e-mails and newsletters
  • Designed print ads for Shaw’s internal quarterly magazine, external and internal print ads
  • Designed and built graphics for social media platform for shaw including twitter, facebook and youtube pages
  • Provided operational support for,, shaw direct (previously known as starchoice)

My experience at Shaw included a large portfolio that involved interface mockups, user experience design, wire framing, brainstorming ideas, storyboarding, designing optimizing and building online graphics, newsletters, e-mails, print collateral, icon design, website maintenance, rich media banner ads, micro-sites.

Applications & Languages Utilized: ListServ, .Net, Ektron, Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Indesign, Fireworks, Flash, Acrobat), HTML, CSS, XHTML, Actionscript, Javascript, ASP, Microsoft Outlook, Office, Basecamp, Axure


Freelance Web Designer at Wunderman Agency

  • Flash animation, design and production work
  • E-mail design and production work

Applications & Languages Utilized: Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Flash), HTML, CSS, Actionscript


Web Designer at Dunedain Multimedia Inc.

  • Website development using front end coding
  • Designed game, presentation and interface mockups
  • Flash animation, design and production work

Applications & Languages Utilized: Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Flash), HTML, CSS, Actionscript 

2004 – 2005

Junior Web/Graphic Designer at Marble Media Inc.             

  • Worked on award winning show This is Daniel Cook’s website and print collateral
  • Dynamic Website Development – Web Standards Approved (CSS, Includes, X-HTML)
  • Worked on print material such as marketing booklets, external magazine ads and poster cut outs
  • Marketing photography selection and retouching

Creative responsibilities: Interface mockups, illustrations, icon creations, flash animations, flash production, designed and optimized graphics, photography, newsletter, magazine ads, postcards and various other print collateral

Applications & Languages Utilized: Adobe Creative Suite (Photoshop, Illustrator, Dreamweaver, Flash), X-HTML, HTML, CSS, Actionscript, Microsoft Outlook, Office



2011 – Present

Undergrad for Bachelor of Professional Art: Communication Studies

Athabasca University


Effective Workplace Communication Course

Mount Royal College


Interactive Multimedia Post Graduate Program

Sheridan Institute of Technology & Advanced Learning, Oakville, ON


Asia Pacific Management Diploma Program

Grant MacEwan College, Edmonton, AB



Front-end Languages: HTML, XHTML, CSS2/CSS3, jQuery, Javascript

Back-end Languages: Actionscript, ASP, MySQL, PHP

CMS System: Adobe CQ, WordPress, Sitecore, Microsoft Sharepoint 2010, Cascade, Soft Voyage, Ektron, Microsoft .NET

Cloud based software: Adobe Marketing Cloud, Adobe Creative Cloud, Image Relay (DAM Tool), Brightcove Video(video hosting platform), Basecamp (project management software)

Software: Adobe Creative Cloud Suite (Adobe Photoshop, Illustrator, Indesign, Dreamweaver, Flash, Premiere, Bridge, Acrobat X Pro, Fireworks), Sony SoundForge, Balsamiq Mockups, Microsoft Office 2010, Listserv, Salesfusion 360, Apple Final Cut Pro

Operating Systems: Mac and PC environment

Others: Brightedge SEO, Adobe Omniture, Adobe Dynamic Tag Manager, Adobe Target, Google Analytics, Google Search Console, Google Merchant Center



 Crafting, Art, Design, Reading, Dodgeball, Badminton, Squash, Tennis, Volleyball



Tervita Werklund Award

Innovation and Excellence 2014

Role: Safety Icons Design for Tervita Safety Absolutes



Available Upon Request